When we start designing an event, one of the first questions we often ask is: Who is our audience?
We look at job titles, career stages, organization types, ages, geographic locations, membership status and whether someone is a first-time or longtime attendee.
All of that information is useful.
Event professionals are responsible for some of an organization’s most visible—and often most expensive—initiatives. We manage budgets, negotiate contracts, mitigate risk, influence customer and member experiences, work across departments, lead teams, and create environments designed to drive specific outcomes.
The event is over. The attendees have gone home. The boxes are unpacked. The final invoices are arriving. Your inbox is slightly less terrifying.
And everyone is ready to move on.
There’s a habit in the meetings and events industry that we need to rethink: We keep trying to fill every minute.
In the dynamic world of event management, the ability to adapt and respond to unexpected challenges is crucial. Contingency planning, the process of preparing for potential disruptions, is not just a best practice but a necessity. Whether it's a minor hiccup or a major crisis, having a robust contingency plan can mean the difference between a successful event and a disastrous one.
Enhance your trade show experience by leveraging social media before, during, and after the event.
Before the Trade Show: Announce your participation, create a content calendar, use event hashtags, and engage with attendees and exhibitors online to build anticipation.
During the Trade Show: Share live updates, encourage user-generated content, respond to comments, and monitor social media activity to maximize engagement.
After the Trade Show: Post highlights and recaps, follow up with leads, analyze performance, and continue engaging with new connections to sustain momentum.
Plan ahead, stay active, and maintain post-event engagement to maximize your trade show ROI.
Maximize your trade show investment with proven strategies to boost your ROI! From setting clear objectives to designing an eye-catching booth, our latest blog covers everything you need to know. Discover how to leverage social media before, during, and after the event to attract more visitors, generate quality leads, and make a lasting impact. Don’t miss out on these expert tips—read our blog now and turn your next trade show into a powerful growth opportunity for your business!
Ready to unlock the full potential of your next conference? Our comprehensive guide will show you how to set clear goals, plan strategically, and actively engage to maximize your return on investment. From pre-conference preparations and targeted networking strategies to leveraging tech tools and effective follow-ups, we'll help you turn attendance into opportunity. Dive in and learn how to transform your next conference into a pivotal growth moment. Share your own tips or questions in the comments or on social media, and let's make every conference count together!
Discover how to captivate and engage trade show attendees with our latest blog! Learn about leveraging interactive technology, hosting live demonstrations, integrating expert insights, creating relaxation zones, and using social media to make your booth the highlight of any trade show. Dive in for innovative ideas and practical tips to enhance your booth’s impact and visitor experience.
Organizing your event to coincide with a solar eclipse offers a unique opportunity to engage attendees on a profound level. By integrating eclipse-themed activities and marketing initiatives, you can harness the anticipation and curiosity surrounding the celestial event to create unforgettable experiences. However, careful planning is essential to manage contingencies like weather and visibility, ensuring that your event remains impactful regardless of external factors. Ultimately, synchronizing your event with a solar eclipse allows you to craft deeply enriching experiences that leave a lasting impression on your audience.
In a sea of conferences, distinguishing yours is crucial. This blog offers quick insights on embracing a unique theme, innovating the format, focusing on quality content, enhancing networking, delivering a seamless experience, creative marketing, and valuing feedback. By blending creativity, innovation, and meticulous planning, you can create a memorable event that sets a new standard in the conference industry.
In the modern landscape of event planning, hybrid formats have become synonymous with innovation and inclusivity. However, the true power of hybrid events lies not only in their technological prowess but also in their ability to cater to diverse audiences in a meaningful way. Inclusivity isn't just a checkbox; it's a fundamental principle that shapes every aspect of event design and execution. From accessibility features to interactive content, embracing inclusivity ensures that every participant feels valued and engaged, regardless of their physical location or mode of attendance.
Discover how Artificial Intelligence (AI) is revolutionizing event planning, offering unprecedented efficiency and personalized experiences. From data-driven venue selection to real-time attendee engagement, AI empowers planners to deliver successful, memorable events. Embrace the future of event management by leveraging AI for strategic advantage.
From defining your priorities to embracing rest, learn how dedicating focused hours to work, limiting meetings, and scheduling breaks can transform your day. Dive into our blog to master timeboxing and find the perfect balance for peak performance and happiness. Say goodbye to feeling overwhelmed and hello to a more productive, balanced you.
Discover savvy strategies to manage your event's audiovisual and production costs without compromising quality. Learn how to prioritize needs, negotiate with vendors, leverage existing technology, streamline setup times, and opt for rentals over purchases. Perfect for event planners seeking to balance superior experiences with budget constraints.
In today's fast-paced world, it can be difficult to find the time to learn new things. But conferences offer a unique opportunity to learn from experts in your field and get re-energized about your passion. Without making the most of the experience, it could be an expensive few days. So how do you choose the right conference for you?
We are proud to have grown by 100% in 2022, but it didn’t come without a few bumps. Founder and CEO of Riggs & Co., Katie Riggs, reflects on 2022. She discusses what went right and what she’ll do differently in 2023 to help achieve her aspirations and take Riggs & Co. to new heights.
Written by Katie K Riggs
We rely on events to inspire, motivate, educate, network, and inform. It's no wonder that if these events are not designed properly, they can leave attendees drained of energy and disappointed – And that ultimately hurts your ROI and your bottom line. We're sharing three reasons why you should implement the Event Design Canvas(EDC) and one reason why you shouldn't.
Written by Katie K Riggs
