In a world flooded with content, simply announcing your event isn’t enough. To truly captivate your audience and drive attendance, you need to tell a story—one that resonates, inspires, and compels people to act.

Vendor contracts can make—or break—your event budget and experience. Whether you're a corporate planner negotiating with national AV suppliers or a nonprofit leader securing catering for a gala, mastering the art of vendor negotiation is essential for delivering high-quality events while staying financially responsible.

Even the most experienced event professionals face challenges—and sometimes, events fall short of expectations. Whether you're planning a nonprofit gala, a corporate summit, or a community fundraiser, every misstep is an opportunity to learn, improve, and grow.

In today’s event landscape, simply delivering a polished program isn’t enough. Whether you're planning a high-stakes corporate summit or a mission-driven nonprofit gala, one goal remains the same: engage your audience.

In the nonprofit world, time and resources are always in short supply. Every dollar counts, every volunteer matters, and every event must do more than just deliver on its promise—it must also support your mission behind the scenes. That’s where event technology steps in. It’s no longer just about registration and ticketing.

Volunteers are often the unsung heroes of nonprofit events—staffing registration tables, guiding attendees, managing logistics, and bringing your mission to life with energy and heart.

In today’s world, sustainability is no longer a “nice to have”—it’s an expectation. But for nonprofits juggling tight budgets and big missions, going green can feel like just one more challenge. The good news? You can absolutely host eco-friendly events without breaking the bank.

In today’s fast-paced, tech-driven world, expectations for events have changed. Attendees want personalized experiences, seamless logistics, and meaningful engagement. Corporate event planners? They want efficiency, insights, and results.

In the world of nonprofit events, passion and purpose are powerful—but they’re not enough. Whether you're hosting a fundraising gala, community outreach day, or annual conference, your event must be more than meaningful; it needs to be measurable.

In today’s evolving business landscape, the role of the event planner is undergoing a dramatic transformation. No longer viewed solely as logistical coordinators, event professionals are increasingly being recognized as strategic partners who help drive business outcomes.

In today’s fast-paced, results-driven business environment, event planners play a more strategic role than ever before. From crafting experiences that reflect brand values to generating real ROI through live and virtual events, planners are expected to deliver not just logistics—but outcomes.

For many organizations, corporate events are still seen as line items in the budget—necessary, yes, but primarily an expense. Between venue rentals, catering, travel, and staffing, it’s easy to view events as cost centers rather than business drivers.

For nonprofits and associations, events are more than line items on a budget — they’re mission-driven opportunities to connect, engage, and make a lasting impact.

When it comes to conferences and events, the days of stiff business card exchanges and awkward icebreakers are behind us. Today’s attendees crave connection, not just contact—and stakeholders want events that create real value and measurable engagement.

The meetings and events industry moves fast—and so should your professional development. Whether you’re just starting your journey or you’re a seasoned planner aiming for the C-suite, the most successful professionals know that staying relevant means always learning, always connecting, and always evolving.

Let’s face it—planning events used to be challenging, but at least it followed a pattern. Find a venue, wrangle the caterer, count chairs, and pray that someone remembered the name tags. These days? You need a minor in economics, a backup plan for your backup plan, and possibly a crystal ball.

Choosing the right venue can make or break your event. Whether you're planning a large conference, a corporate retreat, or a fundraising gala, the site visit is your opportunity to ensure the space aligns with your event goals, guest experience, and logistical needs.

Inflation can feel like an invisible force quietly shrinking your nonprofit's event budget, forcing you to do more with less.

In today’s increasingly interconnected world, planning international events has become more common — and more essential — for businesses, associations, and organizations looking to expand their reach and influence.

Workshops have long been a staple in professional development, conferences, and training sessions. However, the challenge many facilitators face is transforming passive audiences into actively engaged participants.

Sustainability is no longer a “nice-to-have” in the event industry — it’s an expectation. As organizations face increasing pressure to reduce their environmental impact, event planners are tasked with finding innovative ways to make gatherings more eco-friendly without compromising the attendee experience.

Event marketing can be one of the most time-consuming aspects of planning and executing a successful event.

Sponsorships play a critical role in the success of any event. Whether you’re organizing a conference, trade show, or fundraising gala, securing the right sponsors can elevate your event by providing financial support, brand credibility, and valuable partnerships.

Planning an event requires precision, strategy, and creativity. However, no matter how well-prepared you are, unexpected challenges can arise. From weather disruptions to technical failures, vendor no-shows, and medical emergencies, the ability to respond effectively can make or break an event’s success.

Creating inclusive events is no longer an option—it's a necessity. Today’s attendees expect events to be welcoming and accessible to all, regardless of ability, background, or identity.

In today’s digital landscape, event organizers must prioritize data privacy and security to maintain attendee trust. With increasing concerns over data breaches, regulatory requirements, and cyber threats, ensuring the confidentiality and integrity of attendee information is paramount.

In event planning and management, attendee feedback serves as a cornerstone for success.

In the world of event planning, success is often measured by more than just the smiles on attendees' faces or the applause at the end of a session.

The events industry continues to evolve at a rapid pace, with each year bringing new challenges, trends, and opportunities.

As we step into 2025, the events industry continues to evolve at a rapid pace, shaped by technological advancements, shifting attendee preferences, and global influences.