How to Create a Compelling Event Brand that Resonates with Attendees

How to Create a Compelling Event Brand that Resonates with Attendees

In a world filled with countless events vying for attention, creating a compelling event brand is no longer optional; it’s a necessity. Your event’s brand is its identity, and it represents the emotions, values, and promises that attendees associate with your event. When done right, a strong event brand will resonate with attendees, driving engagement and making your event memorable long after it ends.

The Art of Venue Sourcing: Tips for Finding the Perfect Spot for Your Event

The Art of Venue Sourcing: Tips for Finding the Perfect Spot for Your Event

Venue sourcing is one of the most critical aspects of event planning. The right venue sets the tone for the entire event, impacts the attendee experience, and can significantly influence the success of the occasion. At Riggs & Co, we pride ourselves on our meticulous approach to venue sourcing. This blog will share our tips and strategies to help you find the perfect venue for your next event.

Training Your Staff for Trade Show Success

Training Your Staff for Trade Show Success

Trade shows are pivotal opportunities for businesses to showcase their products, network with industry peers, and engage with potential customers. However, the success of your trade show presence heavily relies on how well your staff represents your brand. Properly training your team is essential to ensure they are confident, knowledgeable, and effective in their roles. Here’s a comprehensive guide on how to prepare and train your staff for trade show success.

The Ultimate Checklist for Event Planning Success

The Ultimate Checklist for Event Planning Success

Event planning can be overwhelming, but with the right preparation and a comprehensive checklist, success is within reach. This ultimate event planning guide covers everything from defining your event goals and establishing a budget to choosing the perfect venue and promoting your event effectively. Stay organized and ensure no detail is overlooked to make your next event a resounding success.

How to Leverage Social Media Before, During, and After a Trade Show

How to Leverage Social Media Before, During, and After a Trade Show

Enhance your trade show experience by leveraging social media before, during, and after the event.

Before the Trade Show: Announce your participation, create a content calendar, use event hashtags, and engage with attendees and exhibitors online to build anticipation.

During the Trade Show: Share live updates, encourage user-generated content, respond to comments, and monitor social media activity to maximize engagement.

After the Trade Show: Post highlights and recaps, follow up with leads, analyze performance, and continue engaging with new connections to sustain momentum.

Plan ahead, stay active, and maintain post-event engagement to maximize your trade show ROI.

How to Maximize Your ROI at Trade Shows: Strategies and Tips

How to Maximize Your ROI at Trade Shows: Strategies and Tips

Maximize your trade show investment with proven strategies to boost your ROI! From setting clear objectives to designing an eye-catching booth, our latest blog covers everything you need to know. Discover how to leverage social media before, during, and after the event to attract more visitors, generate quality leads, and make a lasting impact. Don’t miss out on these expert tips—read our blog now and turn your next trade show into a powerful growth opportunity for your business!

How to Get the Most Value from Your Conferences

How to Get the Most Value from Your Conferences

Ready to unlock the full potential of your next conference? Our comprehensive guide will show you how to set clear goals, plan strategically, and actively engage to maximize your return on investment. From pre-conference preparations and targeted networking strategies to leveraging tech tools and effective follow-ups, we'll help you turn attendance into opportunity. Dive in and learn how to transform your next conference into a pivotal growth moment. Share your own tips or questions in the comments or on social media, and let's make every conference count together!

Trade Show Booth Activations That Drive Traffic

Trade Show Booth Activations That Drive Traffic

Discover how to captivate and engage trade show attendees with our latest blog! Learn about leveraging interactive technology, hosting live demonstrations, integrating expert insights, creating relaxation zones, and using social media to make your booth the highlight of any trade show. Dive in for innovative ideas and practical tips to enhance your booth’s impact and visitor experience.

Shadows and Highlights: Crafting Exceptional Events Around a Solar Eclipse

Shadows and Highlights: Crafting Exceptional Events Around a Solar Eclipse

Organizing your event to coincide with a solar eclipse offers a unique opportunity to engage attendees on a profound level. By integrating eclipse-themed activities and marketing initiatives, you can harness the anticipation and curiosity surrounding the celestial event to create unforgettable experiences. However, careful planning is essential to manage contingencies like weather and visibility, ensuring that your event remains impactful regardless of external factors. Ultimately, synchronizing your event with a solar eclipse allows you to craft deeply enriching experiences that leave a lasting impression on your audience.

How to Make Your Conference Stand Out from the Competition

How to Make Your Conference Stand Out from the Competition

In a sea of conferences, distinguishing yours is crucial. This blog offers quick insights on embracing a unique theme, innovating the format, focusing on quality content, enhancing networking, delivering a seamless experience, creative marketing, and valuing feedback. By blending creativity, innovation, and meticulous planning, you can create a memorable event that sets a new standard in the conference industry.