Your event doesn’t end when the last attendee leaves the room. In fact, one of the most important phases of your event strategy begins after the doors close — when you analyze what worked, what didn’t, and how attendees actually experienced what you created.

Sponsorship isn’t just a line item on your event budget — it’s a partnership opportunity that fuels innovation, enhances attendee experience, and drives measurable business outcomes for both parties.

As we move into the season of gratitude, I’ve found myself reflecting on the people who make this work not just possible — but meaningful.

How smart planning, creativity, and technology can stretch your budget without sacrificing experience.

In today’s event landscape, engagement isn’t just a metric—it’s a mindset. Whether you’re hosting a leadership summit, a trade show, or a nonprofit fundraiser, success depends on how deeply attendees connect with your content, your brand, and each other.

In the ever-evolving world of meetings and events, the sponsorship landscape is shifting at a rapid pace. For event professionals — whether working in associations or corporate meetings — the traditional sponsorship playbook is increasingly no longer enough.

When it comes to event management, success is often measured by how seamless things appear to attendees — the smiling registration team, the flawless transitions, the on-time sessions.

Today’s donors are more discerning than ever. They don’t just want to support causes that do good—they want to partner with organizations that do good responsibly.

In the past, a site visit meant walking through a venue with a clipboard, snapping a few photos, and checking boxes on capacity, lighting, and layout.

Artificial intelligence (AI) has quickly evolved from a buzzword into a practical tool that’s reshaping the way event professionals plan, execute, and evaluate their programs.

The pandemic forever changed how we gather. What started as a necessity—virtual meetings and livestreams—has evolved into a permanent fixture in the events industry.

In today’s world, sustainability is more than just a buzzword—it’s a responsibility. For nonprofits, whose missions often center on making a positive impact, hosting sustainable and environmentally-friendly events is not only good for the planet but also strengthens credibility with donors, volunteers, and attendees.

When it comes to planning events, there’s one universal truth: things don’t always go according to plan. A sudden weather change, a high-profile guest canceling, technical failures, or a social media backlash—these can all escalate into full-blown public relations (PR) crises if not handled effectively.

No matter how much planning goes into a corporate event, the reality is this: something unexpected will happen.

Nonprofit events are powerful opportunities to connect with your community, raise critical funds, and amplify your mission. But no matter how well you plan, unexpected challenges can — and will — arise.

Corporate events—whether conferences, product launches, sales kickoffs, or board meetings—are critical for building relationships, driving business goals, and creating memorable experiences.

Planning an event is exciting—but without a smart budget, even the most creative ideas can unravel quickly.

In today’s fast-paced world, event networking can’t just be about exchanging business cards and hoping for the best.

In a world flooded with content, simply announcing your event isn’t enough. To truly captivate your audience and drive attendance, you need to tell a story—one that resonates, inspires, and compels people to act.

Vendor contracts can make—or break—your event budget and experience. Whether you're a corporate planner negotiating with national AV suppliers or a nonprofit leader securing catering for a gala, mastering the art of vendor negotiation is essential for delivering high-quality events while staying financially responsible.